A common trap that most people fall into when creating their website is to focus on its appearance and content and forget about the importance of building a list.

Unless you make a concerted effort to capture the names and email addresses of visitors to your website, you have no idea who is stopping by your home page. Without a list, you have no way to build rapport with your prospects and turn them into customers.
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Many times, the thought of walking into a room full of people we don’t know makes us cringe and our stomach ties up into knots. We know we ‘should’ network; however, we may definitely feel like we’d rather go to the dentist.

Does this describe you (or someone you know very well!)? The point of networking is actually a lot less daunting than you may think. The point of networking is to “get” something immediately from someone you just met. When new to networking, there are those that act on the thought that “If I’m going to meet someone, there has to be a result; like asking for a job, having them buy from me, telling people they know about me so that I can ask THEM for a job or sell to them!”
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How important is your domain name?

If you want people to be able to find your website, it’s VERY important.

And the guidelines for a good domain name are pretty straightforward. It should be easy to spell, easy to say, and end with .com. And, of course, it should be relevant to what your website will offer.

So, the first thing to do when thinking about a domain name is to make a list of names you like. Your name or the name of your business are good starting places. This creative thinking process is similar to the one you use when you are deciding on a name for a business – in fact, it might be the same one! More . . .

Visibility

Visibility is seeing and being seen and is an essential component in Naked Marketing. Being highly visible both online and off means showing up just as you are…imperfect and merely mortal. You accomplish visibility by expressing the many facets and dimensions of who are and not merely giving a static description of what you do or how well you think you do it. The more angles you reveal, the more opportunities you’ll have to meaningfully connect with prospects and initiate your professional relationship.

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Business Cards are one of your best Low-Cost Tools for growing your business. Business Cards are great networking tools that are a personal, tangible way of sharing your name, company name, what you do and how to contact you.  Cards are low-cost, low-tech and easy to use. They can be your mini-billboard with an average cost of less than a penny each.

Many business owners still have their first box of cards because they don’t want the expense of printing them again. Remember, business cards don’t work if you don’t give them out. Where else can you get out the information about your business in a form that is so easy to keep, so easy to use and reinforces your brand at such a minimal cost? More . . .

How to Remove Two Brilliance-Blocking Obstacles

In Sharing Your Brilliance Is Not Optional – Part One I unpacked four ways to help you discover your brilliance. Remember, your brilliance is the sum of your innate talents, developed strengths, passions, purpose, life experiences and life messages.  In Part Two, I show you how to overcome the two major obstacles that derail you from sharing your brilliance.
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