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Nov 23 2011

What Works in Social Media Marketing? Integrity

by Joyanne Sloan in [ allABOUT Social Media ]

Putting aside all the fanfare about Social Networking, it’s really just a tool – but a powerful tool at that. Like other power tools, for instance a table saw, it has the power to help you construct something wonderful or, if misused, it can cut your left arm off. Seriously.

In the case of Social Media, it’s essential that you use this tool properly because the viral nature of these networks can have a lot of negativity circulating about your business at lighting speed. My point is, have integrity. Monitor your Fan Pages and such to keep abreast of what your audience is saying and, above all, respond! Social media is not another place to push out unwanted marketing messages. It is however, a great device for LISTENING and RESPONDING to the needs of your consumers and that’s where having personal and professional integrity can richly reward you.

Integrity is being sound, complete and unimpaired which means that when things have integrity, they function as they were intended to. Most importantly, when you are in integrity, that quality of soundness and wholeness impacts all that you do; it leaves you feeling GOOD.

That interconnectedness suggests that what lacks integrity in your business (for example, marketing that doesn’t produce results) has an equally adverse effect on you. It manifests as stress, anxiety and feeling drained. What’s more, you will invariably find yourself in a position of having to compensate for a lack of productivity, prospects and of course, profits.

This happens whenever you shift your focus away from the work itself and onto finding, intercepting and connecting with potential clients. And as you lose focus, you also lose momentum, flow and ease. Am I getting warmer?…

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Nov 7 2011

Break Free From Overwhelm

by Susan Brown in [ allABOUT Empowerment ]

Fast-paced, over-scheduled and overwhelmed – does this describe your typical day?  With so many demands on your time and energy coupled with numerous obligations and responsibilities, it’s not uncommon to feel like you’ve lost control over your life.  It may be common, but that does not make it a normal way to live.

You may have temporarily lost your sanity and peace of mind, but there is a way out!  Follow me as I share THREE key strategies on how to break free from  overwhelm in just 21 days.

BREAK FREE STRATEGY #1:  Your Self-Talk Matters – a LOT
Stop complaining about how busy and overwhelmed your life is at this time.  (I didn’t say this would be easy, just effective.) Complaining really does not work (even though it may feel “good”).  It only throws negative energy that comes from frustration,  anxiety, and disappointment on the problem which drains you.  Plus, when you focus on the problem you limit your ability to come up with solutions which prevents your escape from overwhelm.  Instead of complaining, which is a sign of resistance, ACCEPT your overwhelm as a TEMPORARY state of being.  Whenever a complaining thought comes up (and they will until you change that habit) simply say, CANCEL, CANCEL, CANCEL.  You truly have the choice to DESELECT thoughts that make you feel disempowered and crummy.  This shift in attitude and control over your thoughts will do wonders to your energy levels AND will free up your brain to be more productive.

BREAK FREE STRATEGY #2:  Your Feelings Matter – a LOT
Overwhelmed is a feeling that is very personal to you.  This anxious feeling creates stress and leads to poor decision making.   Research shows that when you are faced with too many choices, you will either make a bad decision or become paralyzed and not make one at all.  Recognize YOUR feelings associated with overwhelm so you can stop them before they before they impair your brain and steal your energy.  Then, make a conscious shift to GRATITUDE for your situation, life, and opportunities.   When you consistently feel gratitude, you are in an IDEAL feeling state which leads to other life-giving feelings like contentment, joy, and peace.  You life will feel LIGHTER and BRIGHTER.

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May 20, 2012

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