Nov
23
2011
by
Joyanne Sloan in
[ allABOUT Social Media ]
Putting aside all the fanfare about Social Networking, it’s really just a tool – but a powerful tool at that. Like other power tools, for instance a table saw, it has the power to help you construct something wonderful or, if misused, it can cut your left arm off. Seriously.
In the case of Social Media, it’s essential that you use this tool properly because the viral nature of these networks can have a lot of negativity circulating about your business at lighting speed. My point is, have integrity. Monitor your Fan Pages and such to keep abreast of what your audience is saying and, above all, respond! Social media is not another place to push out unwanted marketing messages. It is however, a great device for LISTENING and RESPONDING to the needs of your consumers and that’s where having personal and professional integrity can richly reward you.
Integrity is being sound, complete and unimpaired which means that when things have integrity, they function as they were intended to. Most importantly, when you are in integrity, that quality of soundness and wholeness impacts all that you do; it leaves you feeling GOOD.
That interconnectedness suggests that what lacks integrity in your business (for example, marketing that doesn’t produce results) has an equally adverse effect on you. It manifests as stress, anxiety and feeling drained. What’s more, you will invariably find yourself in a position of having to compensate for a lack of productivity, prospects and of course, profits.
This happens whenever you shift your focus away from the work itself and onto finding, intercepting and connecting with potential clients. And as you lose focus, you also lose momentum, flow and ease. Am I getting warmer?…
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
Oct
23
2011
by
Joyanne Sloan in
[ allABOUT Social Media ]
I think it’s fair to say that the most common misuse of Social Media is using like it’s just another advertising channel… it’s NOT. In advertising you’re PUSHING out your message about YOU. But social media is viral because it’s based on real people with real dimension; social media is about relationships and reality. So my caution to you is to drop the polished, perfected brand you’ve worked hard to refine and get real through being transparent with your social network.
Transparency is ease of connection. In marketing terms, it suggests that the really meaty part of your offering be front and center. If you’re in a service-related business then that offering is YOU, including your perspective and insights.Being transparent suggests that what you express should be direct and, above all, clear. Taking on the Naked Marketing Method demands that you no longer hide or bury who you are and what you bring in the pages of your website. The faster you can relay the essence of your message, the higher your conversion rates and profits will be.
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
Aug
20
2011
by
Joyanne Sloan in
[ allABOUT Social Media ]
One of the difficult truths we all face as authors is toiling away at your masterpiece, only to have it linger in the world of countless unread e-mails, newsletters, and well-intentioned articles. And while your finished piece may be nothing short of eloquent and compelling, if you don’t have a powerful headline, your writing may never find its way into the minds of your readers.
Even if you don’t consider yourself to be a genuine “author”, any writing you do for business purposes demands careful attention to your all-important headline. And updates on your Social Network accounts are really just like headlines; short, engaging text that should ultimately compel viewers to want to read more. After all, when the reader opens, consumes end enjoys what you’ve written, then and ONLY then, is there a chance that they might forward your work to their contacts.
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
Jul
31
2011
by
Joyanne Sloan in
[ allABOUT Social Media ]
Reciprocity is a relationship of mutual exchange. The relationship based on giving and receiving effectively creates an interdependence such as the one between you and your customers. Reciprocal relationships evolve because there is an advantage to each side. This is one of the unique attributes of the Naked Marketing MethodSM because it’s so rarely found in typical marketing.
The widespread lack is caused by the fact that suppliers erroneously (and almost universally) operate as though the product or service they provide constitutes the ENTIRE value proposition to the purchasing party.
That being the case, when it comes time to bring their offering to market, the offer itself receives the entire focus of the promotional campaign. As a result, the three dimensions of the people, purpose and passion that created and drives the business remain obscured. And what is hidden is therefore unable to be detected, much less considered or valued in the business exchange.
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
May
16
2011
by
Joyanne Sloan in
[ allABOUT Social Media ]
Visibility
Visibility is seeing and being seen and is an essential component in Naked Marketing. Being highly visible both online and off means showing up just as you are…imperfect and merely mortal. You accomplish visibility by expressing the many facets and dimensions of who are and not merely giving a static description of what you do or how well you think you do it. The more angles you reveal, the more opportunities you’ll have to meaningfully connect with prospects and initiate your professional relationship.
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
Apr
20
2011
by
Joyanne Sloan in
[ allABOUT Social Media ]
Authenticity
Authenticity is being what you seem to be. It means that sharing the truth is preferable to trying to make yourself “look good”; understanding that people use the Internet as an unrivaled tool in their pursuit of the truth. It means collapsing your personal identity and your professional identity into a single, unified way of being. No veils, no varnish.
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
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