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Aug
30
2011
by Tana Torrano in [ allABOUT Biz ]
I Can’t See You!
Just when I thought there was nothing left to say about business cards, I discovered another major point that needs to be made. Make sure your business cards are readable.
I know this point seems obvious, but just today when going through my recent cards to enter their information for follow-up I ended up with a stack of several cards that I can’t read. This is not just my failing eyesight but because the cards are printed on a dark background with dark text or very small white text.
More . . .
Tana Torrano
OSBO-Organization Supporting Business Owners
http://www.osbo.org
Tana is an international speaker and is author of “Marketing on a Shoestring Budget” helping professional women find balance between their careers, family and dreams. Tana has created training and marketing campaigns for several different industries including a major telecommunications company, US Department of Defense, International Franchise companies, US State Department, and Major Utilities companies and regional marketing promotions for Costco, Sam’s Club, Walmart and Pepsi. The primary focus of Tana’s success strategy is teaching personal development, and sales and marketing skills to business owners with a dedication to support other women in business.
Her passion for helping business owners led her to create Organization Supporting Business Owners to provide training, marketing support and resources for businesses of all sizes. OSBO is committed to helping businesses become more successful and increase their cash flow through sharing resources, information and ideas.
Aug
20
2011
by Joyanne Sloan in [ allABOUT Social Media ]
One of the difficult truths we all face as authors is toiling away at your masterpiece, only to have it linger in the world of countless unread e-mails, newsletters, and well-intentioned articles. And while your finished piece may be nothing short of eloquent and compelling, if you don’t have a powerful headline, your writing may never find its way into the minds of your readers.
Even if you don’t consider yourself to be a genuine “author”, any writing you do for business purposes demands careful attention to your all-important headline. And updates on your Social Network accounts are really just like headlines; short, engaging text that should ultimately compel viewers to want to read more. After all, when the reader opens, consumes end enjoys what you’ve written, then and ONLY then, is there a chance that they might forward your work to their contacts.
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
Aug
9
2011
by Stacia Robinson in [ allABOUT Networking ]
Who do you need to meet? When I ask that question of people, the blank returned look is surprising. A blank look tells me that the person is uncomfortable or unsure of where they are headed. Not everyone has the blank look. Those that answer with enthusiasm are glad I asked!
There are several decisions that must be made before one can answer that question with confidence. The first decision is to know solidly what you want to do in your career or life. Once that decision is made, then one must next declare an industry that supports that career or lifestyle. That makes it easy to identify where to meet others with like interests and to get involved with purpose in organizations that support their gathering.
Now that you are attending organizational meetings, conferences, networking events and workshops, it helps to know before you go to at least know who you need to meet. Make a list of people who can mean something to you in your particular area of interest. Yes, go ahead and get a notebook and start writing down specific names and/or job titles of people that would make a difference for you to know.
More . . .
Stacia Robinson
BNI-Business Network Int'l
http://www.bninetworks.com
Stacia Robinson is the Franchise Owner of BNI Central Alabama and Southwest Georgia, a business referral organization. The sole purpose of the organization is to increase business through a structured system of giving referrals. She is also the Agency Principal of The BeneChoice Companies, a Benefits and Financial Choices Company. She helps businesses and organizations design benefit programs and save money providing them. Internationally, she serves as the Chairman of the Cross-Cultural Council for BNI. Her business involvement includes Employee Benefits Design & Administration, Advertising Consulting, and Professional Speaking. She is a contributing author to the New York Times and Wall Street Journal Bestseller, Masters of Networking. Stacia enjoys public speaking and fine-tuned her skills through her involvement in Toastmasters International, a communications and leadership organization. She holds the title of "Distinguished Toastmaster," one of the highest levels of achievement.
Stacia is actively involved as a director on the boards of Leading Edge Institute and Montgomery County Department of Human Resources. In the Montgomery Area Chamber of Commerce, Stacia was elected to be on the Board of Directors as the first African-American female. She served as the Marketing & Promotions Task Force Chairman for the Council of Small Business Enterprises (COSBE), which conducted the ADDY award winning "Buy Greater Montgomery" campaign. She has previously served as President, American Advertising Awards Chair, Vice-President of Programs, and Director of Publicity and Public Relations for the Montgomery Advertising Federation. She developed and hosted a local cable talk show dedicated to the Montgomery community. Stacia is committed to doing her part in the community and since 1988, serves as a commissioner and past-Chairman on the Commission for the 15th Judicial Court Pre-Trial Diversion Program and on the Board of Directors of the Montgomery Area United Way.
Jul
31
2011
by Joyanne Sloan in [ allABOUT Social Media ]
Reciprocity is a relationship of mutual exchange. The relationship based on giving and receiving effectively creates an interdependence such as the one between you and your customers. Reciprocal relationships evolve because there is an advantage to each side. This is one of the unique attributes of the Naked Marketing MethodSM because it’s so rarely found in typical marketing.
The widespread lack is caused by the fact that suppliers erroneously (and almost universally) operate as though the product or service they provide constitutes the ENTIRE value proposition to the purchasing party.
That being the case, when it comes time to bring their offering to market, the offer itself receives the entire focus of the promotional campaign. As a result, the three dimensions of the people, purpose and passion that created and drives the business remain obscured. And what is hidden is therefore unable to be detected, much less considered or valued in the business exchange.
More . . .
Joyanne Sloan
The Naked Marketing Method
http://www.nakedmm.com
I am a self-starting DREAMer and DOer and a foe of the status quo. I’m alternately an unyielding super woman and pleasure-seeking muse.
Frequently irreverent and prone to colorful language, I’m utterly passionate about being an agent of change and fulfilling my duty to cast light upon the world of shadows.
What I want most is to be known and to know others intimately and for both of us to believe there is something incredibly special, noble and fabulous about each other.
Nurturing others makes me come alive and reminds me how much I need to do the same for me. I am secretly thrilled by my lover’s hands as he plays music or brushes our baby’s golden hair.
I mysteriously attract lost animals and endless piles of unfolded laundry. I complain bitterly about food scraps at the bottom of the sink and about people who don’t do what they say they will.
I’m learning to stop resisting chaos and that how I think things “should be” is an endless, dark illusion I swallowed out of ignorance. I cry often and laugh even more; choosing creativity over certainty and grace over struggle.
I’m drawn to bright, shiny objects including people who reach for awakeness and aliveness… who embody the unequaled power of compassion in action.”
Jul
23
2011
by Barbara Keddy in [ allABOUT Marketing ]
If you’re having trouble attracting business, ask yourself if your marketing is attractive, exciting and engaging. Come on now, be honest. Do you have pizzazz?
Or – if the truth were known – are you boring?
So much of what we see on the Internet and offline, is boring: dull copy-writing on websites, accompanied by cheap-looking graphics. It’s enough to make you cringe.
It’s time to look at your marketing with fresh, appraising eyes. Have you played it safe? Are you presenting a lively image? Which will attract attention, do you think?
More . . .
Jul
18
2011
by Susan Brown in [ allABOUT Empowerment ]
 What do snakes, spiders and success all have in common? You may not believe this, but these all common sources of FEAR. Snakes, yes! Spiders, yes! But, success? Yes, it happens.
There are many obvious ways you prevent or slow down your success. Not having clarity, focus, knowledge, and discipline are all pretty easy to spot. Knowing whether you have a success phobia is not as easy to figure out.
To figure out whether you have it, let’s start with defining it.
It is “The disturbance of a person’s ability to comfortably handle achievement.” In other words, do you:
- Avoid completing the final step to success
- Downplay your successful accomplishment
- Show ambition but don’t set goals
What are some other indicators that you have a fear of success? You will say things like:
#1 That’s not really me” or “That was luck…..a fluke.”
Downplaying your abilities or maintaining a false modesty does not build your personal power. Your personal power is the quality that says you are capable and worthy of all that you’ve achieved. High personal power is a foundational quality for success.
More . . .
Susan Brown
Impact Coaching LLC
http://www.susanbrowncoaching.com/
Susan, a certified life and leadership coach, specializes in helping entrepreneurs and leaders do work that is spiritually, emotionally, mentally and financially prosperous. She uses a blend of coaching that addresses the heart, mind and spirit. Areas of focus include increasing energy levels, overcoming a state of overwhelm, maintaining a healthy work life balance, clarifying life purpose and calling, managing emotions and increasing brain potential.
Susan is a 13 year breast cancer thriver committed to helping others live a joyful, significant and fulfilling life - with the one and only life we have.
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May 20, 2012
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